What TakeUp Does and How it Works

TakeUp is your always-on partner that studies the market, shops your competitors, and watches your own booking trends so it can set smarter rates for every night on your calendar. TakeUp uses an advanced AI model that looks at demand signals in real time, uncovering potential traveler behavior and guest willingness to pay.

Instead of following old patterns or gut feelings, it reads what the market is doing and reacts for you.

Here's the heart of how the AI behaves:

Market Shopping
TakeUp checks the competitive landscape throughout the day. It looks at your comps, their rate movements, and how fast they are filling.

Property Demand Curve
TakeUp studies your rooms sold pace, booking windows, lead time patterns, seasonality, and historical trends. Then it blends that with what is happening in the market right now to create a demand curve unique to your property.

Testing and Learning
The AI runs small, controlled experiments on price to learn what guests respond to. If a test finds a better rate that can grow revenue, the TakeUp system moves you toward it.

Context Based Adjustments
Rather than pushing rates up or down based on one detail, TakeUp looks at the full story. Events, holidays, compression nights, and booking surges are all read together. This is why the rates begin to feel so natural once the model settles in.

You remain in control
Rate bounds, deltas, special events, and override logic all work like guardrails. The AI stays inside the limits you set. When you need to step in, you can course correct or override at any time.