TakeUp Boost

TakeUp Boost is how we measure the extra revenue you’re earning specifically because of TakeUp’s pricing engine. Here’s how it works:

1. We build a “ghost rate” for every night
Before you go live, TakeUp learns your pricing style using historical booking and rate data. Then, for each future night, we generate a “ghost rate”—what you likely would’ve charged without TakeUp.

2. We test prices above and below that ghost rate
TakeUp experiments safely in the real market by adjusting rates in small increments. We then observe how many bookings each price earns and how much revenue it generates.

3. We calculate lift one night at a time
For every date, we compare:

• Ghost rate revenue (what you would have earned)

• TakeUp rate revenue (what you actually earned)

The difference? That’s your TakeUp Boost.

By adding up those nightly lifts, you get a clear picture of how much additional revenue TakeUp is driving—100% attributable to the AI.