Search Volume data & How to use it

Search Volume shows how many travelers are actively searching for stays through your property’s booking engine—either for specific future stay dates or on specific calendar days. It's one of your property's Key KPIs, and can be found on your TakeUp Web App Dashboard.

It provides an early view of demand before reservations are made, helping you understand interest levels sooner and make pricing decisions with more context.

By seeing how guest interest is trending ahead of bookings, Search Volume helps you stay informed rather than reacting after pickup has already shifted.

Where the Data Comes From

Search Volume data comes directly from your property’s booking engine.

This means:

The data reflects real guest intent on your own website
It does not include search activity from OTAs or third-party channels

Because this information is tied to your direct booking path, it represents travelers who have moved beyond casual browsing and are actively considering your property.

OTAs do not share search behavior with TakeUp, so all Search Volume data is driven entirely by traffic to your booking engine.

Two Views of Search Volume

At the top of the chart, you’ll see a toggle that lets you switch between two perspectives.

Searches for Dates

Shows how many travelers searched for each future stay date.

This view is especially helpful for:

Forecasting upcoming demand
Identifying which nights are attracting interest before bookings arrive

Searches on Dates

Shows how many travelers used your booking engine on each calendar day.

This view helps you:

Understand overall browsing activity
Spot surges in same-day or near-term interest

You can switch between these views at any time using the toggle above the chart.

Reading the Search Volume Chart

Golden bars represent the level of search activity
Taller bars indicate stronger interest
Shorter bars suggest softer browsing activity
Weekend shading helps highlight typical leisure travel patterns

Together, these elements make it easy to spot trends and shifts in demand.

Same Time Last Year (STLY) Data

Once your property has been live on TakeUp for a full year, you’ll see Same Time Last Year (STLY) search volume displayed in soft gray.

If you’ve been live for fewer than 12 months, you may see STLY: No data. This simply means TakeUp is still building your historical demand profile.

After your first year, STLY data provides a helpful reference point for understanding how current interest compares to past patterns.

What Search Volume Can Tell You

Search Volume helps surface demand signals well before bookings arrive.

It can help you understand:

Whether travelers are showing early interest
If demand is building faster or slower than last year
Whether weekends or holidays are gaining traction
If a sudden spike may be driven by an event, weather change, or media exposure
When overall market interest may be softening

Because this data comes directly from your booking engine, it reflects genuine guest intent specific to your property.

How You Can Use Search Volume

When search volume rises ahead of reservations

Interest is building
You may consider holding firmer pricing or tightening bounds

When search volume softens

Fewer travelers may be actively shopping
You may want to review comps or ease deltas

When search volume is higher than last year

Demand may be shaping up stronger than usual
You can often hold your rate position with confidence

When search volume is lower than last year

Pickup may be slower
Adjusting strategy earlier can help avoid last-minute changes

When search volume spikes suddenly

This often points to an event, weather shift, or increased visibility
Pricing may begin adjusting in response to the trend

Search Volume works best as an early signal, helping you anticipate changes before they appear in bookings.

Searches for Dates vs. Searches on Dates

Both views provide valuable context, depending on what you’re monitoring: