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Reviewing Your First Rate Recommendations

What to take note of when your property goes live. 

When your property first goes live with TakeUp, the system immediately generates optimized rates for the next 365 days. These rates will continue to evolve as TakeUp learns your property, market, and booking behavior patterns, but your first day live is a great opportunity to scan through your calendar, confirm your configurations are where you want them, and get a feel for how the system thinks.

Here's where to start:

1. Scan your full calendar to understand the system’s starting point

Your first set of rates is meant to establish a baseline so the system can learn quickly. As you scroll through the calendar, look for the following:

  • Pricing that aligns with your expectations for each season
  • Months where rates are sitting closer to your lower bound (price floor) or upper bound (price ceiling) than you’d prefer
  • Any periods you may want to refine through configuration adjustments

This scan helps verify that your monthly settings and general pricing strategy feel directionally correct.

2. Adjust bounds as needed to bring price ranges closer to your preferences

If certain months are priced lower than feels right, raising the lower rate bound gives the system more room to position rates at levels you’re comfortable with.

If rates look higher than expected, lowering the upper rate bound keeps ranges in line with your comfort zone.

These rate bounds guide the system’s flexibility. You don’t need to fine-tune everything, but small adjustments early on can help the model better reflect your pricing vision as it learns your property.

3. Expect some rates to sit at the high or low end as the system learns

As TakeUp begins optimizing, it may test the edges of your allowed ranges. You might see some rates on the higher or lower side of your rate bounds. This is normal and intentional.

The value of TakeUp comes from its ability to test patterns and pricing thresholds that human revenue managers typically would not explore. It considers inputs and behaviors far beyond traditional revenue management conventions, so it’s normal to see things that differ from your prior pricing patterns.

You still have full control to refine where the model starts from through bounds or behavior settings.

4. Review key event and holiday dates, including any daily rate bounds you set

For important dates like holidays, festivals, and special events, especially if you created daily custom bounds, it’s helpful to take a moment to see how those dates are pricing within your ranges.

This isn’t about checking whether the system is functioning. It’s simply a chance to confirm that the rate positioning makes sense. If a high-demand weekend looks lower than you prefer, you can raise the lower bound. If a special event is priced higher than feels appropriate, lowering the upper bound can help guide the system.

Think of this as a focused version of the monthly review applied to your most important individual dates.

5. Consider whether TakeUp Behavior settings need seasonal refinement

If a certain season is sitting higher or lower than you'd like:

  • Consider changing to the Conservative behavior setting in slower months if you'd prefer lower, more protective pricing
  • Consider changing to the Courageous behavior setting in high season if rates aren’t landing high enough within your bounds

These settings help shape how assertive the system is about testing upward or downward.

6. Remember that the system will continue to learn and improve

Your first 24 hours live is just the beginning. The model will continuously adjust rates as new data comes in, including search behavior, booking pace, demand indicators, competitive signals, historical patterns, and broader market conditions.

Your role on day one isn’t to perfect pricing. It’s to make sure the system has the right framework and flexibility to learn quickly.

As you review your calendar during your first day live, focus on whether the ranges, seasonal positioning, and key dates align with your expectations. TakeUp will handle ongoing optimization and adjustments, but you always have tools available to guide it.